JUAN CAMILO HERNANDEZ CANTOR ©️
NON FOR PROFIT - FOR PEOPLE
Reimagining Latin American sovereignty
through immersive storytelling
how our stories are seen, shared, and celebrated.
LATIN STORIES
Area
Non for profit and social innovation
Team
x5 - including two(2) co-founders - volunteers from social and/or cultural backgrounds
Mentorship
Trini Abascal & Cristina Abela ( co-founders Latin Stories)
Year
2018
Location
Naarm (Melbourne) - Australia 🦘 🌊
Tags
Cultural Heritage
Inclusive Storytelling
Latin American Narratives
Visual Communication
Social Innovation
Latin Stories was born from the need to make Latin American voices visible in Australia - to celebrate their creativity, resilience, and contribution to the country’s cultural and social fabric. It envisions a future where Latin identity is not seen as other, but as an essential part of Australia’s multicultural narrative.
Through storytelling, design, and collective action, this project transforms memory into participation, creating spaces where belonging becomes a shared act of imagination and social cohesion.
Mock-ups of Latin Stories Reels for Instagram and external social media.
My contribution
I first joined the organisation as a freelance in-house designer, focusing on website maintenance and visual updates. But through conversations at community events, city cafés, and Latin gatherings across Melbourne, I realised the challenge went far beyond design. What was truly needed was innovation — a new way to connect, inform, and empower. This led to a key question that shaped my contribution:
How might we support community awareness through engaging, culturally accurate, and interactive digital channels - while strengthening educational opportunities for Latin American and Spanish-speaking communities in Australia?
MY APPROACH
EMPATHY SESSIONS / UNDERSTANDING
Collaboration with directors and volunteers to enhance our comprehension of the community's communication requirements, utilising interviews, mapping research and historical project databases
INTERPRETING OUR CULTURAL HERITAGE/ DEFINING
We used Journey Mapping, Points of View, and How Might We questions to uncover valuable insights and pain points, helping us identify the primary digital presence within the community.
INTERACTIVE STORYTELLING / IDEATION
We identified the need for more engaging visual storytelling on our primary communication channels to foster better community engagement and collect valuable feedback during program implementation
CAMPAIGN FOR COLLECTING FUNDS FOR A SOCIAL CAUSE DURING CHRISTMAS SEASON
OPEN SOURCE ILLUSTRATION / FIGMA
Visuals from the project “LA SOBREMESA” How to get there ( to the creative sessions)
We incorporated symbolic graphics across different decades from Mexico, Colombia, Chile, and Argentina to establish a meaningful connection with older and new generations
Data design was a predominantly area used to validate our research information
Designing for inclusivity required being informed about last trends of empower communication, proper gender addressing and responsive digital knowledge across different age groups within the community.
Cross cultural knowledge is a key trigger asset to not only define the tone of messaging also a valuable assets to create a responsive communication
During my time living in Melbourne and through my collaboration with Latin Stories, I contributed to supporting and innovating several of the organisation’s key programs, including:
- “LA SOBREMESA” (award-winning, evidence-based program that transforms conversations about gender equality, healthy relationships, and consent into powerful, playful experiences
- “INSPIRING INMIGRATION STORIES” (award-winning, evidence-based program that transforms conversations about gender equality, healthy relationships, and consent into powerful, playful experiences
- “ANUAL REPORTS” Each year, non-profit organisations in Australia are required to share their impact through an open report or booklet. This time, I helped amplify the voice and impact of the Latin community by developing a more narrative-based approach - one that speaks directly to policymakers and highlights the organisation’s social contribution. The goal was to strengthen visibility and improve our chances of securing future grants and support.
LESSONS
LESSONS
THE TRUE REALITY OF NGOS
Budgeting and partnerships are common issues for small NGOs. The panorama is getting harder for minority groups, government has decreased drastically fundings affecting considerably the viability of future projects.
Good, bad and uncertain – on NGO donations , by ABC NEWS
- READ ARTICLE HERE
SCALE & FOOTPRINT
As the organisation's first in-house designer working on multiple programs, I had to improve my ability to adapt the design process across various platforms, including Figma and Adobe, to provide editable assets for future designers using non-design tools like Canva.
Improving project management skills
Over time, I've become a better communicator and planner , tracking and feedback my progress became an essential step for the sustainability and viability of projects. Using tools like Miro and Notion simplify the panorama and eases the record keeping over the time.
Like what you’re reading? Curious to know more about this or other projects?Let’s connect and explore future collaborations.
A virtual or in-person coffee could be the beginning.
EXPLORE +
→ TO PROJECTS
JUAN CAMILO
HERNANDEZ CANTOR
Strategic - Social & Future Oriented Designer
All rights reserved 2025 ©️
JUAN CAMILO HERNANDEZ CANTOR ©️
Reimagining Latin American sovereignty
through immersive storytelling
how our stories are seen, shared, and celebrated.
LATIN STORIES
NON FOR PROFIT - FOR PEOPLE
Area
Non for profit and social innovation
Team
x5 - including two(2) co-founders - volunteers from social and/or cultural backgrounds
Mentorship
Trini Abascal & Cristina Abela ( co-founders Latin Stories)
Year
2018
Location
Naarm (Melbourne) - Australia 🦘 🌊
Tags
Cultural Heritage
Inclusive Storytelling
Latin American Narratives
Visual Communication
Social Innovation
Latin Stories was born from the need to make Latin American voices visible in Australia - to celebrate their creativity, resilience, and contribution to the country’s cultural and social fabric. It envisions a future where Latin identity is not seen as other, but as an essential part of Australia’s multicultural narrative.
Through storytelling, design, and collective action, this project transforms memory into participation, creating spaces where belonging becomes a shared act of imagination and social cohesion.
Mock-ups of Latin Stories Reels for Instagram and external social media.
My contribution
I first joined the organisation as a freelance in-house designer, focusing on website maintenance and visual updates. But through conversations at community events, city cafés, and Latin gatherings across Melbourne, I realised the challenge went far beyond design. What was truly needed was innovation — a new way to connect, inform, and empower. This led to a key question that shaped my contribution:
How might we support community awareness through engaging, culturally accurate, and interactive digital channels - while strengthening educational opportunities for Latin American and Spanish-speaking communities in Australia?
MY APPROACH
EMPATHY SESSIONS / UNDERSTANDING
Collaboration with directors and volunteers to enhance our comprehension of the community's communication requirements, utilising interviews, mapping research and historical project databases
INTERPRETING OUR CULTURAL HERITAGE/ DEFINING
We used Journey Mapping, Points of View, and How Might We questions to uncover valuable insights and pain points, helping us identify the primary digital presence within the community.
INTERACTIVE STORYTELLING / IDEATION
We identified the need for more engaging visual storytelling on our primary communication channels to foster better community engagement and collect valuable feedback during program implementation
CAMPAIGN FOR COLLECTING FUNDS FOR A SOCIAL CAUSE DURING CHRISTMAS SEASON
OPEN SOURCE ILLUSTRATION / FIGMA
Visuals from the project “LA SOBREMESA” How to get there ( to the creative sessions)
IMPACT
We incorporated symbolic graphics across different decades from Mexico, Colombia, Chile, and Argentina to establish a meaningful connection with older and new generations
Data design was a predominantly area used to validate our research information
Designing for inclusivity required being informed about last trends of empower communication, proper gender addressing and responsive digital knowledge across different age groups within the community.
Cross cultural knowledge is a key trigger asset to not only define the tone of messaging also a valuable assets to create a responsive communication
During my time living in Melbourne and through my collaboration with Latin Stories, I contributed to supporting and innovating several of the organisation’s key programs, including:
- “LA SOBREMESA” (award-winning, evidence-based program that transforms conversations about gender equality, healthy relationships, and consent into powerful, playful experiences
- “INSPIRING INMIGRATION STORIES” (award-winning, evidence-based program that transforms conversations about gender equality, healthy relationships, and consent into powerful, playful experiences
- “ANUAL REPORTS” Each year, non-profit organisations in Australia are required to share their impact through an open report or booklet. This time, I helped amplify the voice and impact of the Latin community by developing a more narrative-based approach - one that speaks directly to policymakers and highlights the organisation’s social contribution. The goal was to strengthen visibility and improve our chances of securing future grants and support.
LESSONS
LESSONS
THE TRUE REALITY OF NGOS
Budgeting and partnerships are common issues for small NGOs. The panorama is getting harder for minority groups, government has decreased drastically fundings affecting considerably the viability of future projects.
Good, bad and uncertain – on NGO donations , by ABC NEWS
- READ ARTICLE HERE
SCALE & FOOTPRINT
As the organisation's first in-house designer working on multiple programs, I had to improve my ability to adapt the design process across various platforms, including Figma and Adobe, to provide editable assets for future designers using non-design tools like Canva.
Improving project management skills
Over time, I've become a better communicator and planner , tracking and feedback my progress became an essential step for the sustainability and viability of projects. Using tools like Miro and Notion simplify the panorama and eases the record keeping over the time.
Like what you’re reading? Curious to know more about this or other projects?Let’s connect and explore future collaborations.
A virtual or in-person coffee could be the beginning.
EXPLORE +
→ TO PROJECTS
JUAN CAMILO HERNANDEZ CANTOR
Strategic - Social & Future Oriented Designer
All rights reserved 2025 ©️